Effective CX development requires thinking in flows:
Page design: Breaking conversations into logical pages representing different states or tasks.
Transition logic: Defining when and how conversations move between pages.
Intent handling: Recognising user inputs and routing appropriately within flows.
Webhook integration: Connecting to external systems for data and actions.
Generative fallbacks: Using Gemini when structured responses do not apply.
Fallback management: Handling unexpected inputs without breaking the experience.
We design flows that are understandable, testable, and maintainable.
Good CX work is less about “writing clever prompts” and more about defining the states that matter, the data you need to collect, and the rules that protect users from dead ends. That is where CX’s structure pays off.