Bedrock's approach centres on choice and enterprise integration:
Model diversity: Access frontier and specialised models without separate vendor relationships. Compare and switch based on your specific requirements.
Serverless deployment: No infrastructure management. AWS handles scaling, availability, and capacity. You pay for what you use.
AWS integration: Native connection to Lambda, Step Functions, S3, DynamoDB, and the full AWS ecosystem.
AgentCore: New capabilities for building, deploying, and operating sophisticated AI agents at enterprise scale with quality evaluations and policy controls.
Customisation: Fine-tune models on your data, including reinforcement fine-tuning for improved accuracy.
Guardrails: Built-in content filtering and safety controls with configurable policies.